Make the Switch in Fairtrade Fortnight - Blog

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Thursday 26th February 2015

Fairtrade Fortnight is here! For the next 14 days we’ll be joining Fairtrade by turning a spotlight on global inequality and showing our commitment to those less fortunate.

Each year has a different theme - Fairtrade Fortnight 2015 will focus on the life of Fairtrade producers. By sharing their stories in a compelling way they aim to remind us of the dramatic effects that the simple choices we make can have. Since 1995, Fairtrade Fortnight has highlighted the plight of farmers and workers from some of the most deprived communities around the world and helped them to live better, more fulfilling lives.

If you’re already doing your bit, why not enter The Fairtrade Campaign Awards 2015? Every year this competition recognizes UK communities that bring Fairtrade Fortnight to life.

If the prestige of winning a national award isn’t enough, there are cash prizes up for grabs for you to re-invest in your campaign.

See what Fairtrade Fortnight is really about. Download the DVD for free here.

Why Choose Fairtrade

Over the past 20 years the Fairtrade mark has become the most identifiable ethical labels in the UK. Today over 78% of the UK public recognises the mark. And in 2013 over £26m of Fairtrade Premium was invested by producers.

The Fairtrade mark means that the ingredients have been produced by small-scale farmers that meet Fairtrade social, economic and environmental principles. These standards protect workers’ rights, prevent child labour, and ensure that food is produced with the environment in mind. Fairtrade also demands that a reasonable minimum wage is paid to all workers, helping farmers lead happier, more independent lives.

The organisation also provides an additional Fairtrade Premium. This is the additional sum of money paid on top of the Fairtrade wage. The workers themselves decide how this premium is spent, so long as it’s invested in social, environmental, or economic developmental projects. These can include:

  • Schools
  • Transport systems
  • Health care
  • Sanitation
  • Environmental projects
  • Better business equipment

Join Paper Round and Support Fairtrade Coffee Farmers

As one of the world’s most popular beverages, coffee is the most valuable and widely traded agricultural product. Ironically, for many, coffee farming is thwart by financial uncertainty and inequality. In fact, Fairtrade started as a response to the dire struggles of Mexican coffee farmers in the 1980s.

Coffee production varies from year to year depending on weather conditions. Because of this the market is inherently unstable and badly affected by fluctuations in price. Unfortunately, this is bad news for farmers who depend on coffee for their living. Paper Round would like to support them - and we’d like you to help too!

Simply make the switch to Fairtrade and take comfort in the knowledge that your morning coffee is helping the plight of impoverished farmers all over the world. Why not start with our delicious range of Fairtrade CafeDirect?

So give yourself a break. And give the farmers one too. Go Fairtrade today.

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